A fresh wave is rising in the world of specialty coffee, and it’s coming from Huntington Beach. Dawn Dusk Coffee, founded by entrepreneur Sam Cederquist, is officially launching its first pop-up event on Saturday, December 13th, introducing a brand that’s already catching national attention for its purity, craftsmanship, and its philosophy of “coffee done right.”
At first glance, Dawn Dusk Coffee is a sleek new entrant into the booming craft-coffee scene. But beneath the surface lies a mission deeply rooted in transparency, health, and genuine connection. The company sources every bean directly from farmers and growers with whom they’ve built trust and long-term relationships, no middlemen, no mystery blends, no shortcuts. This farmer-direct model ensures that the coffee is not only fresher but ethically grounded and truly world-class.
And world-class is no exaggeration. According to the Coffee Association, Dawn Dusk Coffee’s selections rank among the top 1% of coffee worldwide, qualifying as exceptional “specialty coffee” by global standards.
And world-class is no exaggeration. According to the Coffee Association, Dawn Dusk Coffee’s selections rank among the top 1% of coffee worldwide, qualifying as exceptional “specialty coffee” by global standards. For founder and CEO Sam Cederquist, this isn’t just a business venture; it’s a generational passion. “Coffee is the new world for my generation,” he explains. “What a lot of people don’t realize is that coffee is four times more complex than wine, and because of that, specialty coffee can feel intimidating. I want to change that. I want people to enjoy something extraordinary without feeling overwhelmed or harming their health.”
That philosophy guides every decision behind Dawn Dusk Coffee. Sam has committed to producing nontoxic, clean, not-over-roasted coffee, in stark contrast to the burnt, overly processed beans popularized by many corporate chains. His method preserves the bean’s natural antioxidants and eliminates harsh compounds that can upset the stomach or cause inflammation. The result is a higher-grade, smoother, more flavorful cup, “a better level,” as Sam puts it.
But Dawn Dusk Coffee seeks to go far beyond the stereotypical coffee-shop model. It’s a lifestyle brand with ambition, creativity, and culture baked into its foundation. That vision became tangible at the company’s first-ever pop-up soft launch, taking place on Saturday, December 13th at Steve Cederquist Designs & Construction, 16612 Burke Lane, Huntington Beach, CA 92647, from 12:00 p.m. to 6:00 p.m.
Guests will experience a curated tasting menu that
includes:
- Specialty craft lattes
- Original mocktails and cocktails infused with Dawn Dusk coffee
- Live entertainment
- Raffle prizes and giveaways
- Opportunities to meet Sam and learn the story
behind the beans
For coffee lovers, clean-eating advocates, and anyone curious about elevating their morning ritual, Dawn Dusk Coffee offers a refreshing new standard, one where craftsmanship meets health and flavor shines in its purest form.
Southern California’s coffee landscape is about to change, and Dawn Dusk Coffee is leading the charge. For more information, visit http://www.dawnduskcoffee.com.
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